Among the rallies did the Chancellor win out overall? On the basis this looks like a revenue raising budget, yes he did, but did you? If we're looking for aces and deuces, there may be a few.
It might feel as though large companies get all the tax reliefs, but any additional 'reliefs' mainly arise from owning a global brand.
So what can many UK based companies do? Let's illustrate with a Case Study:
Dear HMRC
Taxpayers have benefited from recent changes allowing cash accounting for sole traders and simplified company reporting. The press releases accompanying these changes talk a lot about simplification, with the sub-text that enterprise Britain enables small businesses to deal easily direct with HMRC and companies house. There is no need to pay an accountant so say the politicians.
The reality for small business owners is very different.
The Chancellor chose this headline, but I think Investors also get a look in.
(SMALL) MAKERS
I take this to be businesses. In fact, it's largely small to medium companies that benefit from today's announcements being the changes to AIA, SEIS and R&D.