Voting works! UK small businesses, pensioners and parents vote whereas large international companies can't. With an eye on attracting these votes, as long as you're a saver, the Chancellor aims to deliver a package to attract you! 

With 'One Month Until Christmas' trending on Twitter at the same time as 'Spending Review' the link is obvious. 

However, it's true that a few feared changes didn't occur, such as Working Tax Credits and Freelancer/Consultant Tax increases known as IR35.

Public opinion has played a strong role in the Chancellor's statement today and perhaps his announcements made at the Commons film set today can be summarised into the Good, the Bad and the Ugly.

The Good - Property Owners, Savers

At last the stamp duty system has been modernised, so it doesn't distort the property market with a more logical % being charged in each band rather than on the whole property price.

The Chancellor chose this headline, but I think Investors also get a look in.

(SMALL) MAKERS

I take this to be businesses. In fact, it's largely small to medium companies that benefit from today's announcements being the changes to AIA, SEIS and R&D.